Apollo Pricing: Is It Worth It in 2026

Is Apollo.io worth it? Does Apollo.io provide good value for money?

In 2026, smartwork, personalization with quality data will see good results in their outreach campaigns. Businesses that have quality data will win faster.

That’s why tools like Apollo.io are exploding in the B2B world. It helps you find, connect, and sell to the right people, all from one dashboard.

But here’s the truth: not every tool fits every business. Some want bigger databases. Some want cleaner data. Some want better prices.

Let’s break it all down: what Apollo.io really is, what it costs, how it works, and the best alternative for 2026, LeadsMunch.

What is Apollo.io?

Apollo.io is a B2B sales intelligence and lead generation platform.

It helps you find company contacts, people contacts like CEO Leads, send emails, and track replies, without switching between multiple tools.

Think of it like this:

Apollo.io is your online detective that finds who you should talk to, what company they’re from, how much funding they got, and how to reach them.

It’s used by over 1.5 million salespeople and marketers around the world, from small startups to big tech firms.

Apollo.io Key Features

Apollo.io is built to make your sales and marketing life easier. It combines data, automation, and outreach in one simple place. From finding leads to sending emails, tracking results, and syncing with your CRM, everything works together smoothly. Here are the top tools that make Apollo.io stand out in 2026.

• Massive B2B Database: 275+ million contacts and 70+ million companies.

• Advanced Filters: Search by job title, company size, revenue, or location.

• Email Automation: Send cold emails automatically and track opens or replies.

• CRM Sync: Works with HubSpot, Salesforce, and Pipedrive.

• AI Suggestions: Recommends leads based on your ideal customer profile.

• Engagement Tracking: See what works and what doesn’t in your campaigns.

According to G2 reviews in 2025, Apollo.io increased email response rates by 34% for small businesses using targeted campaigns.

Apollo Email Databases

The Apollo email database is its strongest asset. It’s updated regularly using data crawlers and third-party verifiers.

You can find:

• First names

• Last Names

• Job titles

• Organization info

• Emails

• Phone numbers

• LinkedIn links

• Revenue, headcount, and more

In short, Apollo.io saves you from manually data scraping and searching LinkedIn for hours.
Businesses use it to build prospect lists, fill CRMs, or launch cold email campaigns faster.

Apollo.io Plans and Cost

Apollo.io offers several pricing plans to match your business size and goals. If you’re a freelancer, a small startup, or a large sales team, there’s a plan that fits your needs. Each plan unlocks more email credits, filters, automation tools, and integrations to help you find and connect with the right leads faster.

Free Plan

• 50 email credits per month

• Basic search filters

• Chrome extension

• Limited email tracking

✅ Perfect for beginners testing the platform.

Basic Plan – $59/month (approx.)

• 1,000 email credits per month

• Full search filters

• Sequence automation

• CRM integrations

✅ Good for freelancers or small sales teams.

Professional Plan – $99/month (approx.)

• 2,500+ email credits

• A/B testing

• Team tools

• API access and deeper analytics

✅ Ideal for growing agencies and marketing teams.

Custom Enterprise Plan

For big teams that need higher limits, Apollo offers custom enterprise packages.

You get:

• Bulk data exports
• prioritize
• Private data enrichment.

✅ Great for large sales departments or corporations.

Apollo.io Integrations

Apollo.io connects easily with:

• HubSpot

• Salesforce

• Pipedrive

• Gmail & Outlook

• LinkedIn (via Chrome extension)

• Zapier

These integrations help you sync contacts, automate workflows, and push data into your CRM without extra steps.

LeadsMunch — The Best Apollo.io Alternative in 2026

Now, here’s where things get interesting.

While Apollo.io is absolutely powerful, some users find its data outdated or limited when exporting contacts.

That’s why many data-driven marketers are switching to LeadsMunch, a smarter, fresher, and more affordable B2B data provider.

Why LeadsMunch is the #1 Alternative

LeadsMunch gives you ready-made business email lists in every niche and across 200+ countries and 3000+ categories.

If you need a USA CEO and owners leads, residential property owners, it has verified lists for all.

Key Features of LeadsMunch

• Access to 6 Billion+ business and consumer records

• Data includes: Name, Email, Phone, City, ZIP, Company, and more

• 100% verified and GDPR-compliant lists

• Covers B2B & B2C industries

• One-time payment (no monthly plans)

• Download instantly after purchase

Pricing of LeadsMunch

LeadsMunch believes in simple pricing, no hidden fees, and no subscriptions.

Most lists are priced under $49, which makes it the most affordable data source in the market.

✅ Perfect for startups, agencies, and marketers who want instant, accurate data.

Research Insight

According to internal research from data users in 2025:

• 67% of marketers found LeadsMunch data cleaner than Apollo.io

• 78% of users said LeadsMunch’s ready-to-use lists saved them hours every week

That’s why it’s quickly becoming the go-to Apollo.io alternative for 2026.

More Alternatives to Apollo.io

Let’s look at a few other players:

1. ZoomInfo

• Large enterprise database

• Deep insights into the company hierarchy

• Pricing starts around $10,000/year
  ✅ For big corporations that need detailed intelligence.

2. Lusha

• Chrome extension for quick lookups

• Data accuracy around 85–90%

• Plans from $29/month
  ✅ For small sales teams or recruiters who want simple contact access.

FAQs About Apollo Pricing and Plans

1. Does Apollo.io have a free plan?

• Yes. You get 50 email credits monthly and basic access to data filters.

2. How much does Apollo.io cost per month?

• The paid plans start around $59/month for Basic and $99/month for Professional.

3. Is Apollo.io better than LeadsMunch?

• Apollo is great for automated outreach. But for clean, ready-to-use B2B email lists, LeadsMunch wins.

4. Can Apollo.io integrate with CRMs?

• Yes, it integrates with HubSpot, Salesforce, and others easily.

5. Is Apollo.io data accurate?

• It’s mostly accurate but depends on industry freshness. LeadsMunch data is verified and updated more often.

6. Does Apollo.io support team accounts?

• Yes, team management tools are available in the Professional and Enterprise plans.

7. Is Apollo.io GDPR compliant?

• Yes, Apollo.io follows GDPR and CCPA standards for data privacy.

Final Words

No doubt, Apollo.io is a powerful tool that helps you find, email, and close deals. It’s great for sales teams that want automation and data in one place.

But if your focus is clean, verified, and affordable B2B data, then LeadsMunch is the better choice in 2026.

It gives you instant downloads, low-cost pricing, and niche-based lists that Apollo.io doesn’t offer.

So the bottom line is simple:

• Use Apollo.io if you want all-in-one outreach automation.

• Use LeadsMunch if you want verified, high-quality data, ready to use right now.

Either way, the smarter your data, the faster you grow.