How LeadsMunch Helped ExpressPros Acquire 1,000 HR Manager Contacts in Chino, California

How LeadsMunch Helped ExpressPros Acquire 1,000 HR Manager Contacts in Chino, California

Company Profile

ExpressPros is one of the largest staffing companies in the United States. They connect businesses with workers, from warehouse floor staff to office professionals, and help job seekers land stable employment. With over 860 franchise offices across North America, they place more than half a million people into jobs every year.

The office we worked with is in Chino, California, right in the heart of the Inland Empire, about 35 miles east of Los Angeles. Chino is packed with warehouses, factories, food processing plants, and distribution centers. There’s no shortage of businesses there that need temp and contract workers on a regular basis. The Chino team wanted to be the first staffing agency that businesses call when they need to hire someone fast.

To do that, they needed to get in front of HR Managers at local companies, the people who actually decide which staffing agencies make it onto their approved vendor list. That’s exactly the kind of problem LeadsMunch was built to solve.

Objectives

Before coming to us, the Chino team was doing most of their prospecting the old-fashioned way, walking into businesses, relying on referrals, and spending hours on LinkedIn. It worked sometimes, but it was slow and unpredictable. They had no structured way to reach HR decision-makers at scale.

When they approached LeadsMunch, they had four clear goals in mind:

1. Get a proper local contact list.
They wanted 1,000 HR Manager contacts from businesses specifically in and around Chino, not a broad statewide list full of records they couldn’t use. This is exactly what our custom list-building service is designed for.

2. Reach people who can actually make decisions.
They needed to talk to HR Managers and HR Directors who have the authority to bring in a new staffing vendor — not junior coordinators or receptionists who can’t help them.

3. Start outreach fast.
They were tired of spending weeks manually building a list. They wanted verified, ready-to-use B2B data so they could launch campaigns within days of receiving the file.

4. Win new staffing clients.
The end goal was simple: turn contacts into conversations, conversations into meetings, and meetings into signed staffing agreements.

Challenges

Before reaching out to LeadsMunch, the team had already tried building their own list using LinkedIn and a couple of generic B2B data providers. The results were discouraging every time. Here’s what kept getting in their way:

They couldn’t get a truly local list.
Most data vendors sell by metro area or state. Nobody could reliably filter contacts down to Chino’s specific ZIP codes. The team kept getting records from all over San Bernardino County, many of them too far away to be realistic prospects for a local franchise office. A contact 40 miles away isn’t a local lead. This is a problem we cover in detail in our guide to targeted local email lists.

HR job titles are all over the place.
The person who decides on staffing vendors might be called “HR Manager” at one company and “People Operations Lead” or “Workforce Manager” at another. Generic databases either missed a lot of the right people by searching too narrowly, or they pulled in junior HR staff, coordinators, and assistants, who had no power to approve a vendor. The team wasted time chasing the wrong people. Understanding how to build a proper HR email list for recruitment requires knowing which titles actually matter.

Previous lists had way too many bad emails.
One earlier data purchase came back with a bounce rate over 28%. High bounce rates damage your email sending reputation, meaning future campaigns start landing in spam before anyone reads them. It was hurting their outreach and costing them real money. This is a well-known consequence of data decay; contact data goes stale fast, and most outdated lists don’t account for it.

They couldn’t filter by industry.
Chino’s economy runs on manufacturing, warehousing, food processing, and logistics. HR Managers in those sectors have very specific staffing needs. But a generic list couldn’t separate those businesses from an accounting firm or a marketing agency. Outreach felt irrelevant, and response rates showed it.

Manual research was burning too much time.
The team was spending 15 to 20 hours every week just finding people to contact. That’s time that should have gone toward calls, meetings, and building client relationships, not building spreadsheets. This is one of the main reasons companies turn to B2B data list providers for cold calling in the first place.

Solutions

LeadsMunch built a custom list of 1,000 HR Manager contacts from scratch, designed specifically for ExpressPros Employment’s Chino outreach campaign. Here’s exactly what we did, step by step:

Step 1: We filtered by the exact ZIP codes they needed.

Every contact on the list works at a business physically located in or immediately around Chino. We extended coverage slightly to include Ontario, Montclair, and Chino Hills, all within a short drive of the franchise office. We verified actual business addresses, not just mailing addresses, so every record on the list was a genuine local prospect. This is the kind of precision that separates a custom list-building approach from buying a generic, ready-made database.

Step 2: We searched across every relevant HR title.

Rather than looking for one job title, we built a broad but precise title list: HR Manager, HR Director, Human Resources Manager, People Operations Manager, Talent Acquisition Manager, Workforce Planning Manager, Director of Human Resources, and VP of HR. We also filtered out junior HR roles, coordinators, generalists, and assistants, unless there was evidence that the person held actual decision-making power at a smaller company. Every person on the final list was someone who could say yes to a new staffing vendor. You can check here how you can build an HR email list for free

Step 3: We triple-checked every email address.

Each email went through three layers of verification: automated formatting and domain checks, a live SMTP test confirming the specific mailbox exists and is accepting messages, and a manual review of anything that came back uncertain. The final list came in with over 98% deliverability. This is the core of our data verification service; we don’t just check if an email looks valid, we check if it actually works. If you’ve ever wondered how to check if an email is valid without sending, that’s exactly the process we run at scale.

Step 4: We split the list by industry.

Every contact was tagged based on what their company actually does. The final list was organized into five industry groups: light manufacturing and assembly (340 contacts), logistics, warehousing, and distribution (280 contacts), food processing and cold storage (160 contacts), construction and skilled trades (120 contacts), and professional and healthcare support (100 contacts). This lets the ExpressPros team write different outreach messages for each group instead of sending everyone the same generic pitch. Industry segmentation is one of the biggest factors separating successful B2B email marketing campaigns from ones that fall flat.

Step 5: We added useful company details to every record.

Beyond name, title, email, phone, and LinkedIn URL, each record included company size by employee count, estimated annual revenue range, years in business, and whether the company had a history of using external staffing agencies. That last point mattered a lot; companies that already use temp staffing understand the value and are far easier to sell to. This kind of data enrichment lets a sales team prioritize their effort and close faster. Our B2B data enrichment process ensures every record goes out with context, not just a name and email.

Step 6: We delivered it in a format they could use immediately.

The final file was delivered as a clean spreadsheet organized into separate tabs by industry, ready to upload directly into their CRM without any reformatting. No messy columns to fix, no hours spent sorting rows. They went from receiving the file to launching their first email campaign in under a week. If you’re wondering how to go about buying email lists the right way, this is what a proper delivery process looks like versus a generic download.

Outcomes

The Chino team ran a 90-day outreach campaign using the LeadsMunch list, a combination of email sequences, direct mail, and phone follow-ups. Here’s what happened:

Emails performed far above average.

The first round of emails, three touchpoints sent over two weeks, achieved a 38% open rate. The industry average for staffing outreach sits around 21%, so this was nearly double the benchmark. The manufacturing and logistics groups performed best, with open rates above 60%. Subject lines that referenced specific Inland Empire hiring challenges consistently beat generic staffing pitches. This backs up what we discuss in our guide on getting your first B2B client: relevance wins every time.

Phone calls got through to real people.

When the team followed up by phone using the direct-dial numbers on the list, they connected with someone 34% of the time. By comparison, calling a main company switchboard typically gives you an 8 to 12% connect rate. Over a four-week calling sprint, those direct-dial connections led to 47 qualified discovery conversations.

Proposals converted well.

Of the 47 conversations, 31 turned into proper proposal meetings, either in person or via video call. Because the team had company size, industry, and staffing history data from the enriched list, they could tailor each proposal. 18 of those 31 proposals resulted in signed staffing contracts by the end of the 90 days.

Their email domain stayed healthy.

With a bounce rate under 2%, ExpressPros sending reputation never took a hit. Every campaign landed in inboxes rather than spam folders, a stark contrast to what happened with their previous data purchase. This is exactly why verified email databases are worth the investment versus cheap bulk lists.

The revenue impact was significant.

The 18 new client agreements represented an estimated $500k to $1 million in projected annual placement revenue. That’s a return of more than 40 times what they paid for the LeadsMunch list. And there were still 29 warm prospects in active follow-up at the close of the 90-day window, meaning the pipeline kept growing well after the initial campaign. This is what local leads generation done properly actually looks like in practice.

The team got their time back.

With no more manual research, the sales team recovered 15-plus hours a week. Those hours moved from spreadsheet-building into relationship management, follow-up calls, and closing, exactly where a sales team’s time belongs. That shift in how the team spent their time is part of what we walk through in our piece on how to get your first B2B client.

Final Words

The ExpressPros team in Chino didn’t need more salespeople or a bigger budget. They just needed their ideal prospects list, and once they had it, everything followed.

For any staffing company, HR Managers are the most important audience you can reach. They control which vendors get approved. They sign off on temp worker requests. They decide which agency gets the call on a Monday morning when production is short-staffed. If you can reach them with a message that speaks to their specific industry and hiring situation, you have a real shot at winning their business.

What made this campaign work wasn’t just the number of contacts. It was the quality, local addresses, verified emails, the right job titles, and company context that made every message feel relevant rather than random. The combination of custom list building, data verification, and data enrichment is what turned a cold prospecting problem into a full pipeline in 90 days.

If you run a staffing franchise, a recruiting firm, or any B2B business that needs to reach HR decision-makers in a specific city or region, LeadsMunch can build you the same kind of list, tailored to your location, your target titles, and your industry focus. Browse our full database to see what’s available, or get in touch, and we’ll put together a custom build for you.